COMMSource

Intelligent, Response-Driven Marketing

Proliferation of customer communication channels is dramatic.

Increasing competition to acquire, fund and retain loyal customers is fiercer than ever.

Marketing messages inundate most consumers. And, while businesses may understand the value of targeted messages, very few have implemented a communication strategy catering to the needs of their most valuable asset — their customers.

This results in higher abandonment rates for on-line and off-line subscriptions, non-response to marketing messages, poor conversion rates and rising levels of customer dissatisfaction.

COMMSource is the solution.

COMMSource, formerly known as Nirvana, bridges customer/prospect data with workflow actions to create unlimited yet balanced second touch customer contact.

COMMSource enables lenders to have effective customer/prospect communication through intelligent response-driven marketing.

COMMSource’s power is its ability to automate all marketing processes and actions such as sending text messages, e-mails, or scheduling phone calls in response to marketing events.

COMMSource executes communication actions based on lender business rules and interactive business events or “triggers,” configured based on cascading events that may involve a customer response or lack of response.

In addition to eliciting desired customer response, COMMSource can also extend lead generation reach by monetizing lead data in real-time based on the business rules lenders establish and their other offers.

COMMSource can automate the marketing processes so lenders marketing teams can modify program behavior without modifying software.

COMMSource focuses on techniques and methods integrating multiple channels to benefit customer acquisition, cross-selling, and retention efforts.

This allows lenders to focus on core competencies of their businesses and generate revenue.

At the most basic level, lenders want to accomplish three things:
1. Lead Generation.
2. Lead Qualification.
3. Customer Development.

While they may be able to do this in a rudimentary way using one-shot direct mail drops or outbound e-mails, they often don’t have the infrastructure, strategy or people to achieve higher goals tied to sustainable customer relationship and customer life cycle optimization.

COMMSource solutions are designed to empower small, medium and large businesses to do this by leveraging Selling Source’s proven expertise, scalable and secure hosting environment and complete, end-to-end customer care solutions.

Selling Source helps lenders achieve these goals within budget and on time.

Based on a set of conditional rules, COMMSource automatically triggers strategic follow-up transactions, marketing events, alerts, and reminders, as part of ongoing campaigns for online prospects or customer.